Apple has filed patents for smart headphones that play music you want base on your mood, feelings, heart rate, sweat, and your exercise routines. When you lift weights and are looking to max out–the headphones scroll through your playlist and play eye of the tiger from Rocky.
If you are performing yoga, then it plays forest and water sounds from your playlists. If you want to meditate it plays-chant, ok not all of us will want to listen to a chant as we try to meditate. The point is Apple has redefined the concept of providing customized products. This concept is not new and the idea of creating smarter products is not new, nor is providing customers customized goods-so, what is so great or innovative about Apple’s headphones?
Like anything else it is extension of the concept of providing customized goods and execution and delivering a set of headphones that automatically customize themselves to each consumer. Plus, Apple is developing technology that does not require a user to select from category of options for headphones or require user intervention to provide the consumer what he or she may want in real time!
Now, that is something a product that is able to keep track of your prferences, tastes in music, sense what you may want and self select it to customize itself to give the consumer what he or she wants. Apple’s ability to execute will determine how many Smart Headphones they will sell. Howver, their design and utility patents will enable Apple to protect its ability develop these innovative Smart Headphones.
Do you see some other potential applications for this technology? Of course you do, why stop at headphones? How about watches, heart rate monitors, glucose monitors, headbands, cell phones, shoes, clothes, necklaces, bracelets, literally anything that a consumer wears, uses or may do can use a Smart Product or Service! Apple’s ability to profit and protect its licensing, sales and prevent others from copying its product will depend on its ability to increase and monitor infringement of its patent, trademark, and copyright portfolios.
Want to know more about Smart Products, then call Apple, IBM, or Google. Want to know how to protect your product, brand or technology, then contact us at: www.vrplaw.com or www.vrpkawgroup.com